Meet LinkedIn Career Pages: Member Experience

LinkedIn Career Pages allow you to reach the right talent with an authentic, personalized tour of your company and its unique culture, providing jobseekers with targeted insights that match their skills and experience. This tutorial will introduce you to the experience LinkedIn members will have when exploring your company’s LinkedIn Career Pages.
After completing this tutorial you will be able to:

• Define employer brand and differentiate employer brand from consumer brand
  
• Differentiate LinkedIn Company Pages from LinkedIn Career Pages
• Understand how potential candidates experience and are influenced by your LinkedIn Pages